"Advancing the Science and Practice of Social Marketing"
The Social Marketing Institute is being created to advance the science and practice of social marketing. Social marketing is the use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well being and that of society. It is an innovative approach now being implemented by groups as diverse as the Centers for Disease Control and Prevention, the American Cancer Society, the U.S. Agency for International Development, AARP, and private sector companies whose strategies incorporate both business and social objectives. (emp. mine - S)No comment.
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